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Defining Conversions
Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want...
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Using Twitter to Save Your Customer Service
Monitoring Twitter can save an otherwise negative customer service experience. Recently I tried a 30 day trial of DimDim (webinar & conferencing software). During the 30 days, I was able to run...
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